![]() Similar efforts were made to track down decades-old marketing materials for, yes, Eggo waffles. ![]() To ensure it transcended language barriers, Netflix dug into old Dungeons & Dragons materials to nail down how various cultures translated 'Demogorgon' in the mid-1970s. But for a show like Stranger Things-which is an Emmy-nominated and critically-praised show in the US-to succeed abroad, Netflix has to translate its genius to as many markets as possible. Making movies or series that play well overseas depends to a certain extent on quality, of course, and Netflix has long maintained that geography is a poor indicator of what people will actually watch. ![]() Or, from another angle: Not even Netflix has the budget to invest heavily in hyperlocal content for Estonia. It’s hard to overstate how important it is to Netflix's long-term ambitions that shows like Stranger Things "travel." The streaming service needs to maintain a library that users will pay for year-round, and even with an original content budget pegged at $8 billion for 2018 it has to spend wisely to ensure it's producing content that plays as well in Canada as it does in Cameroon. With that expansion has come explosive international growth-along with the challenge of how best to introduce its homegrown favorites, like Stranger Things, to an audience that spans all the way to the Upside Down and back. It now operates nearly everywhere in the world. ![]() Not quite two years ago, Netflix launched simultaneously in 130 new countries. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |